Our primary focus might be social media, but we understand that social media and the internet are becoming more and more intertwined. If you're going to use one, you have to know how to use the other. That's why we think getting our clients online isn't just about Facebook and Twitter (even though that's a big part of it); it's about the whole enchilada.
We create the vehicles for sharing (videos, content, websites, mobile apps, etc.), the social platforms that share them ( Facebook, Twitter, YouTube, etc.), and the strategy for each business to use all of these tools to their fullest.
When we start with a client, we do a full diagnostic of the company, product(s), and industry to determine the best strategy for them. This diagnostic includes a detailed explanation on what, why, and how their business can and should use social media to further their business objectives. Once we know where you are now, we can figure out how to get you to where you want to be. Have a complicated product? A video explanation might be recommended. Have an outdated website? We will create a new one for you. Need to improve visibility on search engines? Our SEO fulfillment is some of the best in the business.
Whatever the need is, we have the solution and we work on our client's behalf to keep the costs down and the product quality at its best.
Our client HARD Beverages needed a way to feature the DJ's within its network through Facebook. We needed to create a tab that was well branded and properly represented the company. Of equal importance was the necessity to increase on Facebook engagement and encourage users to share with their networks thus increasing viral reach.
The client already had a list of DJ's and felt strongly that they wanted to present them in a creative way. We recommended a profile image, bio, and a showcased song for each artist. We used Soundcloud to allow the user to listen to some of the music that a DJ has made, which gave each "featured DJ" some real content. We then included the ability to view more songs, and links to the DJ's Facebook and Twitter pages for good measure.
We knew that if users were going to share this tab on Facebook or Twitter, they would most likely be sharing a specific DJ, and not the entire tab. This meant that when a user shared the link to the tab, it had to tell Facebook which DJ should be featured. With this in place, if a user shared a specific DJ, then a second user should be taken to the same DJ that was originally shared. This helped make the tab more "viral", and less confusing for anyone who clicked on a shared link. With the design and functionality done, there was just one more thing to do: FanGate it!
A FanGate is a function that separates users that have already liked the Facebook Page that the tab is on, and those who haven't (ie; fans and non-fans). Knowing this allows us to force users to "like" the OfficiallyHARD Facebook Page (if they haven't already) before being able to use the tab. This increases the share-ability of the Facebook Page as a whole and leads to increased engagement across the board.
Not only was this a great project to work on with some unique challenges, it also gave us a framework of some new and different things you can do with Facebook tabs. With the basic idea of giving the user a choice of "featured" information. you could make all kinds of tabs; including staff bios, product descriptions, store-locations maps and directions, and much more!← Hover over the image for a closer look
We produce impactful videos that help our clients explain who they are and what products or services they offer. There is no more powerful content generating vehicle than a well-produced video.
We trusted Sircle Media with our product and we needed them to deliver in a big way to help us get our company launched. They didn't just hit our goals, they crushed them! Glenn Asher, CEO HARD
It's important that companies you work with care about your brand and provide that extra effort to seek positive results, and Sircle Media exemplifies that through their business model and strategies. Mark A. Samuel, CEO Fitmark
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