A Fresh Look
for a 65 Year
Old Favortie.
Strategy • Content • Email • Paid Social • Influencer Partnerships
Back to Nature, a beloved brand known for its classic American snacks made with honest-to-goodness ingredients, planned a complete rebrand for early 2025. Our task? A full 360° approach to build excitement and ensure a successful launch.
We crafted a strategic rollout that included social strategy, a teaser, and a launch plan. Our content efforts encompassed photography, graphics, motion design, live video, and UGC, along with influencer collaborations, email marketing, and paid social—bringing the brand’s fresh new look to life across every touchpoint.
First, a teaser was created to emulate a mood board, gradually transitioning the account's aesthetic to align with the rebrand. This was followed by updating the profile photo, Instagram highlight covers, and bio to ensure consistency with the new look and feel.
We created and shared a strong mix of content, with a focus on the new packaging. This included product-centric static images, engaging IG Reels, and carousels, all while incorporating taste appeal and personality-driven content.
We redesigned all of their Welcome Emails and began incorporating the new branding into weekly campaigns. Additionally, we infused the updated tone of voice into all email copywriting.
We utilized both paid and gifted influencers throughout the rebrand, alongside a paid social strategy to maximize brand awareness and ensure the new branding reached as many people as possible.
case studies
370 Lexington Ave, New York, NY 10017