Brewed To
Stand Out.
Strategy • Content • Art Direction
Death Wish Coffee, known for ensuring quality and consistency in every cup, came to Sircle Media seeking rebellious, bold, energetic, and unique content to break industry standards and stand out.
Since partnering with Death Wish Coffee, we have created a variety of storytelling assets to support flavor launches, market unique products, highlight incredible customer reviews, and more. We have executed this through a diverse range of creative disciplines, including 2D motion design, 3D animation, live video, and graphic design, delivering content that embodies the brand’s fearless personality.
One of Death Wish Coffee's first requests was a bold, energetic launch for their Pumpkin Spice flavor. We used illustrations, motion graphics, and 3D animation to create eye-catching content that introduced the flavor and stayed true to their brand.
Death Wish Coffee created a set of trading cards and wanted a teaser to showcase the artwork in an engaging way. To bring their illustrations to life, we animated the artwork, transforming a static image into a dynamic Instagram Reel.
Death Wish Coffee wanted to highlight their achievement of sending coffee to the International Space Station. We created a compelling storytelling asset to share this milestone across multiple platforms in a bold, engaging way.
After the success of the Pumpkin Spice launch assets, Death Wish Coffee wanted to carry this strategy forward for upcoming launches, starting with Blueberry Flavor. Sircle continued creating teaser, launch, and supporting assets for new product launches.
case studies
370 Lexington Ave, New York, NY 10017