Launches
Are Bigger
In Texas.
Strategy • Content • Aisle Campaign • Paid Social
Influencer Partnerships • Brand Partnerships
With nearly 50 years of baking excellence, Rudi’s Rocky Mountain Bakery has built a reputation for delivering high-quality, flavorful bread—including innovative and gluten-free options. When they decided to launch their Texas Toast, they wanted to make a big splash and establish their presence in a competitive category. That’s where we came in.
Through a strategic combination of organic and paid efforts, influencer collaborations, retail activations, and high-quality content creation, we helped Rudi’s Texas Toast make a bold entrance into the market—ensuring the product launch was not just seen but truly savored.
Our launch plan kicked off with a teaser motion graphic designed to build anticipation and excitement among Rudi’s loyal fans.
To highlight both the Texas Toast and its gluten-free option, we shared a mix of content, including product-focused static images, engaging Instagram Reels (stylized and UGC), and interactive carousels—all while incorporating taste appeal and personality through the toast character, Rudi B Good.
To drive awareness and trial of Rudi’s Gluten-Free Garlic Texas Toast at Whole Foods nationwide, we managed an aisle campaign offering one free box with each redemption. We supported this with creative content that showcased how aisle works and encouraged consumers to redeem the offer.
We partnered with a mix of paid and gifted influencers to highlight the crave-worthy appeal of Texas Toast through delicious recipes and authentic testimonials. Additionally, we teamed up with like-minded brands for giveaways, further expanding reach and engagement.
case studies
370 Lexington Ave, New York, NY 10017