Serving Up a Social Media Glow-Up.
Strategy • Content • Paid Social • Influencer Partnerships
Brand Partnerships
Island Way Sorbet, a beloved legacy brand, came to us for a much-needed social media revamp to modernize their presence and connect with today’s consumers. Our approach focused on creating a fresh mix of product-forward, personality-driven content that not only highlighted their delicious sorbets but also made it easy for fans to find them in stores.
This was further amplified through strategic paid social, influencer collaborations, brand partnerships, and top-tier community management—ensuring Island Way Sorbet stayed relevant, engaging, and on-trend.
We created content to highlight Island Way Sorbet's refreshing flavors and vibrant ingredients in a dynamic, eye-catching way. Using a mix of 3D animation, graphic design, live video, UGC, photography, and dual assets, we showcased taste appeal while aligning with the brand’s fun, energetic personality.
We developed compelling retail support content to highlight where Island Way Sorbet can be found, making it easier for consumers to locate and purchase the product.
For Island Way Sorbet, we used co-branded giveaways on social media to expand reach and boost engagement. By partnering with like-minded brands, we tapped into new audiences, increasing visibility and excitement. These giveaways generated buzz, fostered consumer connections, and built a more engaged community!
Community management is a crucial part of any platform’s strategy, allowing brands to connect with their audience and showcase their personality. Island Way Sorbet has a fun and engaged community, and interacting with them is essential for building lasting, meaningful connections with followers.
We’ve helped Island Way Sorbet build an amazing community and presence on TikTok by fully embracing trends that resonate with their audience. By tapping into trending sounds and text overlays, we tailored each post to fit their fun brand vibe, making a splash on the platform!
*Feed before (left), Feed after (right)
case studies
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