‍Sircle Media is a social media agency based in New York City that works with some of the best brands in the CPG & Beverage verticals. We focus on strategy, execution, content development and paid social media buying to help our clients win online and in-store. Founded in 2012, Sircle has spent the last decade + establishing itself as a best-in-class agency solution in these categories. We are constantly looking for highly motivated, growth-mindset-oriented talent to work with us as we continue expanding our portfolio of clients.

Some Brands We Work With: Kodiak Cakes, Perfect Snacks, Chomps, Bobo’s, Rudi’s Bakery, Ripple, Suja, Wild Planet Foods, Real Food From The Ground Up, Deep Indian Kitchen, and many more.

‍Inclusion in Hiring

‍Sircle Media is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in your resume. you see a cool photo or video on Instagram, is your first thought about how you could recreate it with your own spin? If so, you may have what it takes to be a content lead. 
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Content leads work hand in hand with social media managers (SMM) on content strategy for our CPG, beverage and spirits clients. They oversee all assets created for the client including photography, graphics, motion graphics, video content, etc. They act as the creative guide to the brand. 
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Requirements
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- Background in Design: Photography, Graphic Design, etc.
- Proficiency in full Adobe suite and industry-standard software
- Compelling portfolio with projects showcasing skills that are relevant to our visual content goals
- Ability to clearly communicate the reasoning behind design choices
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Responsibilities include
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Day to day execution of creative projects
Art Direction
- Connection with the creative team to help them understand the client's brand, vision and their needs
Client facing
- Responsible for building trusting relationships with clients and assisting on calls when needed. You will have to be able to win their trust, push back where necessary in a professional and friendly manner and get the brand excited to work with us as an agency. 
- Work closely with your SMM partner
- Bring fresh ideas to the monthly brainstorm meetings where you help build the strategic vision for your clients
- Connect with your SMM on responsibilities for scheduling and monthly brainstorming
Expenses
- Responsible for tracking and logging expenses for the clients you lead


Let’s get to know you a little better… fill this out! 

Sircle Media is a social media agency based in New York City that works with some of the best brands in the CPG & Beverage verticals. We focus on strategy, execution, content development and paid social media buying to help our clients win online and in-store. Founded in 2012, Sircle has spent the last decade + establishing itself as a best-in-class agency solution in these categories. We are constantly looking for highly motivated, growth-mindset-oriented talent to work with us as we continue expanding our portfolio of clients.

Some Brands We Work With: Kodiak Cakes, Perfect Snacks, Chomps, Bobo’s, Rudi’s Bakery, Ripple, Suja, Wild Planet Foods, Real Food From The Ground Up, Deep Indian Kitchen, and many more.

‍Inclusion in Hiring

‍Sircle Media is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in your resume. you see a cool photo or video on Instagram, is your first thought about how you could recreate it with your own spin? If so, you may have what it takes to be a content lead. 

What sets a Sircle Media Social Media Manager apart from the rest? You’re obsessed with what’s better for you, especially when it comes to the foods you eat. You’re constantly on the lookout for the newest CPG brands, and the first thing you do when you find one is check out their IG and TikTok feed(s).  

If that sounds like you - we’d love to meet you. We’re looking for someone who is all over the latest social media trends with experience and/or interest in the CPG industry to join our squad in a remote capacity. We want thinkers and doers, who want to put in work and reap the benefits from their efforts. 

Your day-to-day will include running point on content, engagement and growth strategies and tactics for up to four food, beverage and/or spirits clients. Candidates need to excel at project and team management, as we will support you with a full creative team (video, photography and graphic design), paid social analyst guidance, an influencer management department and a group of directors to help ensure that you stick the landing for the brands you work with.   

Some perks of being a squad member include monthly team events and an environment where feedback is encouraged to help both us as a company and you as an employee to reach your full potential. If you are looking to just punch the clock and not grow as a professional, this is not the right role for you. 

Competencies (where you shine):
You are a highly-organized individual with a keen eye for the details and a passion to do great things with your workdays. Inspiring high-performing, collaborative and productive teams is where you shine - you’re a master conductor when it comes to generating excitement, consensus and purpose both within internal teams and amongst client partners.

- You have an ego-free personality and thrive when working with a highly motivated team.
- You have a strong and deep understanding of social-digital platforms, and emerging tech.
- Experience with Asana, Trello and Iconosquare is a major advantage.
- You are proactive, not reactive.
- You see hurdles and improvements miles away.
- You can evaluate the feasibility of complex programs or campaigns and help steer the ship towards success.
- You’re a problem solver at heart who always seeks to find a win-win solution.
- You excel at giving feedback, grounded in empathy and respect for others.
- You’re agile and adapt at managing multiple projects at once.
- You’re a role model and a teacher, creating the conditions for your team to grow and thrive. 

Responsibilities 

The best Social Media Manager has an innate ability for doing, for making and for running the show. By this we mean exemplifying a "roll-up your sleeves and get'er done" attitude while thinking proactively about how to improve the process at every step. 

‍Client Management: Act as the primary point of contact for up to four clients. Manage relationships artfully, and build trust and confidence while positioning Sircle Media as a strategic resource and partner for business growth.

‍Account Management: As a SMM you are responsible for quality control for all client deliverables. Ensure that project information and deliverables are accurate, complete and timely. Deliver top quality metrics and reporting focused on business impact and actionable insights.

‍Strategic planning: Responsible for all elements of the strategic planning process: creative development, flawless client presentations and tactical implementation. Recommend strategic programming to drive business to meet/exceed forecasts while executing programs within budget. And the ability to identify opportunity and drive home additional business.

‍Team Management: Direct and assign tasks as needed across design, paid, junior and intern teams; monitor flow of all jobs. Act as a mentor and leader, providing regular feedback.

‍Cross Team Collaboration: Collaborate with other SMMs to cross-pollinate best practices and learnings for the benefit of other client accounts. Collaborate closely with the Social Media Director for strategic direction and guidance of your accounts. 

The non-negotiables  

- Experience working in marketing with a CPG or spirits brand (agency and/or brand-side)
- Expert-level reporting and analytics skills, with the ability to make the numbers tell a story and interpret metrics for executive-level stakeholders.
- Proven ability to act as a consultant to Director and C-Level executives.
- Deep understanding of leading-edge social, content and influencer marketing practices and activations within the industry.
- Experience in creating TikTok videos, either personally or for a brand, that follow top trends and tell a story 
- Experience pitching and negotiating with influencers a plus 
- A genuine passion for the health and wellness space
- Strong project management skills when it comes to overseeing multiple accounts 
- Confidence in a client-facing role so you can answer any question about social media in a professional manner while also maintaining a “bro-out” type relationship with them 
- Ability to delegate tasks across multiple departments to get the job done
- A problem solver - if you see an issue, you’re already thinking about a solution 

Bonus - you are someone who always finds time for your passions, whether or not they are related to your day job! 

Let’s get to know you a little better… fill this out! 

Sircle Media is a social media agency based in New York City that works with some of the best brands in the CPG & Beverage verticals. We focus on strategy, execution, content development and paid social media buying to help our clients win online and in-store. Founded in 2012, Sircle has spent the last decade + establishing itself as a best-in-class agency solution in these categories. We are constantly looking for highly motivated, growth-mindset-oriented talent to work with us as we continue expanding our portfolio of clients.

Some Brands We Work With: Kodiak Cakes, Perfect Snacks, Chomps, Bobo’s, Rudi’s Bakery, Ripple, Suja, Wild Planet Foods, Real Food From The Ground Up, Deep Indian Kitchen, and many more.

‍Inclusion in Hiring

‍Sircle Media is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements, and/or if you have gaps in your resume. you see a cool photo or video on Instagram, is your first thought about how you could recreate it with your own spin? If so, you may have what it takes to be a content lead. 

Sircle Media is looking for someone very well versed in both the Instagram/Facebook and TikTok Ads Management platforms to join our rapidly growing team. This role will report to our Director of Social Strategy and oversee paid campaigns across Facebook, Instagram, and TikTok, driving general awareness and retail velocity support for some of the best CPG and Beverage Brands out there.

‍Responsibilities:

‍- Act as the primary point of contact for clients to decipher and determine best paid social campaign ideas on a client by client basis
- Utilize Facebook & TikTok Ads Manager to plan, develop and optimize campaigns intended to increase our client's revenues month-over-month
- Carefully analyze campaign performance, and evaluate and interpret performance-related KPIs to relay to the client as well as utilize to make any necessary adjustments to campaigns 
- Understand how to create custom audiences and build lookalike audiences from the seed audience
- Understand how to re-target and segment audiences
- Understand audience overlap and how to properly include/exclude audiences
- Understand proper nomenclature on the campaign/ ad set/ ad level
- Understand all the different ad placements on Facebook, Instagram and TikTok and how to include/exclude them to get optimal performance
- Understand how to adjust budgets up or down as needed in different scenarios
- Understand when and why to duplicate ads and ad sets.
- Be able to understand how to properly split test and be able to use control variables etc. to find patterns and best audiences, ads, etc.
- Effectively communicate and task content creators to create content for different situational criteria such as promotional content, collection videos, montage videos, testimonials, IGStories
- Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid mediaCampaigns.
- Prepare and present thorough reports on campaign data for clients 
- Understanding of how to support retail stores and offline purchases of products 

‍Required Skills/ Experience:

‍- 2-3 years of relevant experience in paid social media 
- Understanding of social media strategies and trends 
-Strong client-facing persona 
- Must be comfortable moving at a fast pace
- Highly self-motivated, team player, reliable
- Analytical skills, with high attention to detail
- Knowledge of Facebook, Instagram, TikTok Ads platforms and tactics
- Excellent time-management and organizational skills
-Strong interpersonal, verbal, and written communication skills.

‍Sircle Perks:

‍Unlimited paid time off 
Mandatory day off on your birthday 
Minimum of 85% of insurance costs covered 
Forever remote optional (office is located in midtown Manhattan)
Travel stipend for non-NYC based employees to come visit our HQ
Remote and in-person events 
Retirement plan with a company match 
Unlimited sick days 
And more!
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Let’s get to know you a little better… fill this out!